Task
Packaging marks the boundary between protection and excess. Size, colour, print, and material use are judged by whether they protect the product better or only stage it more visibly.
Story · 14/05/2026
Packagingas a boundary
Packaging protects. Everything beyond that must be justified.
Direction
For LEONIX, this means reduced cardboard packaging, clear identification, restrained embossing, and as little visual gesture as possible. Packaging should hold, not persuade.